It kinda reminds me of that DSi remake of Four Swords, where nobody else has this game these days, and by the time you find someone for the first time, you already have like 100% everything.
Also, just checked my E-mail, couldn't find anything about it(unless it has been buried under all those CSTSF alert-related e-mails I should stop). But it could also be only for players with a club nintendo account, which I will check later if needed. Or it just isn't yet for PAL regions.